In this knowledge and information intense new world of work, a huge challenge is finding the information you need when you need it. So we search. Gone are the days of navigating linearly or alphabetically through a file system. We use powerful search engines to hit any web-page (or internal document) with our key-words. But why do we have to search at all? Why can’t we just go directly to where the information we need is? The answer is ambiguity and context. When I say I need to find ‘oil well’, I’m not interested in “…add the vinegar to the oil and stir well…”. I know this, but my search engine doesn’t, and that strikes me as inefficient.
Clustering search algorighms are currently a hot topic on the Web. Clusty says they’re working on a context and language-sensitive search algorithm that will allow you to dis-ambiguate a topic right up front, and then search for it. The real test of it, however, would be if it could be used within the context of an individual user, or even within an organizational culture. There is already a dearth of data on my computer, even just within my browsing history, giving a high level of context to the searches I’m doing. This needs to be properly harnessed. Taking this a step higher, every organization has its own unique culture, vernacular, and context. When I search for contact info for Dave at the Ministry of Health, I’m likely looking for the same Dave that my company has dealt with in the past (otherwise how would I know it is Dave I’m looking for?). I shouldn’t have to wade through the list of Daves in alphabetical / divisional order at the Ministry!
Of course, there are limits to this. After I’ve spent a few minutes searching for a birthday present for my niece, I don’t want my search engine to be forever sending me to Pony Tales sites when I’m looking for “low horsepower engines”…
At the end of the day, many of us bloggers rely on ambiguous searching to drive people to our sites who may have no good reason for being here, so I’m not trying to rush the future. On the other hand, I’m tired hitting innapropriate marital-aid websites when I’m actually trying to find out why a newly drilled well found no oil and was a “dry hole”…
Posted by summarymakers 